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AAPublic Relations and Publicity

Tuition fee $6,000.00 per year
Application fee $100.00 one-time
More information

nisantasi.edu.tr/en 

Overview

As a result of globalization, the world has almost become a single market, competition has intensified between companies. There are different types and kinds of the same product on markets, so the companies apply intensive communication activities to promote and market their products and services. In such an atmosphere, the differentiation path passes through public relations and promotional activities. In this frame, in advertising and public relations sectors and other areas of communication, the need for competent and professional labor force is increasing day by day. Accordingly, nowadays, the businesses should establish an interactive communication for a long term with available and potential target market rather than producing quality product and service. Expectations of employees, customers, potential customer candidates, partners and civil society organizations from the institutions are increasing day by day. Competition has passed from national boundaries to a global level. Public Relations is a kind of communication bridge between the institution with audience. At this point, “Public Relations and Publicity “ has a great mission. Employment of qualified staffs has become agenda in order for the applications for brand communication, corporate identity, the relationship with the media, corporate communication studies and marketing to be performed successfully. In light of this information, the purpose of public relations and promotional program is to educate graduates who the sector need, have theoretic and practical background, vision, can transfer innovation into business processes and can reveal their differences.

Programme structure

In the first semester of the program of Public Relations and Publicity, the students are provided with basic courses such as introduction to communication, public relations and business, etc. In the remaining three semesters of educations, communication processes are handled as a whole and the courses such as new media, new trends in public relations, marketing, advertising, organizational behavior, marketing research, media and media planning, etc. are given. In this context, recent innovations and developments in the national and international level are examined and basic knowledge, which the students have acquired, is reinforced through the examples. Besides the theoretic courses concerning these fields, practical training is concentrated and projects and internships are encouraged.

Career opportunities

Public Relations and Promotion program has a very wide working area. Graduates of the program may work not only in public relations and advertising agency, in any organization offering products and services to consumer and focusing on communication with customers. They have chance to work at PR Companies, Advertising Companies, various private and public companies’ public relations department, Marketing Companies, especially various SME in need of the staffs with such equipment, public institutions and organizations.

Apply now! Fall 2017
Application deadline
Sep 1, 2017 23:59
Europe/Istanbul time
Application period has ended
Studies commence
Oct 21, 2017

Application deadlines apply to citizens of: United States